About livemercialOnce located out on Leonard Ave near the Porter County Airport, livemercial (spelled with the lower-case l) was at one time the industry leader in single product ecommerce websites for As Seen on TV / infomercial products. The company also developed technology that helped them to achieve a sizeable market share in the online live event & seminar marketing industry. During their times at at the ‘mercial, Bake and Finn were promoted through the ranks. Bake became the agency’s Director of Programming by the end of his tenure; Finn was point person on anything Search Engine Optimization, blogging & social media for corporate and client-side. The duo were often picked to work on special projects, discovery missions to improve the agency’s technological offerings. Those projects yielded such technologies as A/B testing and Search Engine Optimization tracking software.
Sadly, Livemercial Inc. closed its doors in June of 2011. But for those who got to work there, there will never be a rush quite like it.
Part of the memories...
#NWITweetupWhile at livemercial, the duo started acclimating itself into the Northwest Indiana blogging / social media & design communities. Their further cemented their roots when Finn became co-director for #NWITweetup - Northwest Indiana’s leader in new media business & networking meetups.
By 2013, #NWITweetup has grown to average over 60 people per meetup, connecting design, development & digital marketing career folk with small business leader at a variety of the area’s establishments and eateries. The events have the occasional tendency to be hosted in Valparaiso.