When it comes to the "Tidings of Great Joy” layer, the research centers around making sure your community calendar(s) are up to date and that someone is up to date on local news. While you’re at it, make sure you’re on the mailing lists for the press and news announcements of such institutions. Such steps will make it that much easier to give shouts of support out when your communities are involved in big events. Well, unless you really want to hope that you get quick, up-to-the-second information from one of the children of your team.
Also, cheer those local community institutions on to victory, console them when they come in second, and always say, "Good luck...not that you’ll need it.”
School support is always recommendedIf you’re a college town, supporting the schools public activities is smart. If the big school is a high school or two, support them. If there are rivalries, play them up while supporting both times. The exception is that if you’re a company that is noted for its founders being from one school, then provide backhand support the rival so long as it doesn’t hurt the success of your school.
Sports. Always with the sports.Up in Valparaiso, we’re a Bears town, not a Colts town. And a Bulls town. We’re a little split between Cubs & White Sox but most of use bleed Cubby blue.We support.
If you’re lucky enough to have a live music scene...And you have staff that attended the event, getting them to review the events are always great.
Speaking of your staffAllowing them to voice their opinions from time to time not only adds fresh content but shows that your company is more than just some stiff necks in a lock room high above, out of the reach of the commoners.
And, the best tidings of great joysAre in the remembrances of holidays. Yes, try to stay neutral and remember as many of them as you can, but giving a kind thought to show respect for those days is a part of the little details that makes all the difference.
What you will get from this layerSuch steps will show that your company does more than claim it is part of the community. It will show that you are knowledgeable in its activities and that you participate. Such distinctions go a long when conducting local business. Also, it will give you sales team some more common ground from which to start conversations with prospects.
Emphasis on corporate profilesOver time, you will probably find that this aspect of blogging to be your favorite. Here’s where you get to write about your co-workers & staff. It will reinforce the need to get to know them and keep in touch with their goings on. Most importantly, with the blog...
Some ideas for the corporate profile
- Executive bios
- Employee resumes
- Highlight educational achievements during employment
- Emphasis certifications
- Awards: always happily announce wards (to near the point of bragging)