PPC Search Engine Marketing & Media Buys

Once landing pages are created and set for A/B Multivariate testing, it’s time to run traffic to the pages. The fastest way to develop targeted, relevant traffic is to use Search Engine Marketing, also known as the way Google makes their money. The primary platform we use for PPC Marketing via the Google platform Adwords. Other platforms we use are Facebook Ads, Bing’s AdCenter as well as various niche sites & media buys - as needed.

An outline of the process is below:

Setup

  • Keyword List
    • Horizontal Reach
      • long tails
        • how to’s
        • where to’s
        • what is/ares
      • short tails
        • industry terms - used for geo-targeting

PPC Platforms

Media Buys / Local sites

  • Google Places
  • Yellowbook.com
  • Local Newspapers
  • Target niche sites