Blogging Layer 4 - Corporate News & EventsYour company has annual events. Write about them. Give the stakeholders a bit of insight into the rituals.
Your company has promotions. Tell us about them.
Your company is going to a trade show. Tell us when and where and where we can find you.
Your company just finished a big project with a signature client. That’s PR genius.
But DO NOT publish your press releases on the blogOf course you want to publish your media-worthy news. You want to get the word out ASAP. We ALL want those stories on the blog. What we DO NOT want is to have the same story told the exact same way on the blog as will be published on media outlets.
The reason we don’t want press releases published on a blog......is a Google thing.
Google likes every web page to have its own original content on the page. The rule of thumb we use is, "1 page. 1 URL,” to remind us of this technique. While we are huge proponents of submitting press releases - we go so far as to call it as a best practice - the downside is that many media outlets will only re-publish the press release on their site unless the find the story to be worth further reporting. This means that though your company will get extra press and an additional Googley-woogley benefit from submitting press releasing and having them published. While this is a good thing for your company, using the same content on your blog as the media outlets use is not the best way to get all the Google-love out of the story.