Analysis


The first step BakedFinn takes with any Internet Marketing-based project is conduct a surface Internet marketing analysis of the web properties in question along with at least three of their competitors. The analysis will establish benchmarks and gauge the effort needed to improve the web properties’ positioning in the market with respect to competitors. Below is an outline of BakedFinn’s Internet Marketing Process Analysis:

SEO - Search Engine Optimization
(more details in 5. Inbound Marketing)

  1. Traffic
  2. SEO Design
  3. On-site SEO
  4. Off-site SEO
  5. Site Speed
    • Web hosting restraints
    • IT environment & security survey (pending access to existing architecture)
  6. Light Keyword Research
    • Keywords / Services to target
    • To be expanded with competitor and PPC research
    • Industry Terms
    • Geo-Targeted Terms
    • Hybrid of Industry & Geo-Targeted Terms

PPC - Pay Per Click
(more details in 4. PPC Marketing & Media Buys)

  1. Analysis of initial system
  2. Landing page assessment
  3. Conversion analysis

Social Media
(more details in 5. Inbound Marketing)

  1. Online Reputation Management
  2. Reach Assessment
  3. Engagement Assessment
  4. Niche Profile Survey

Content Marketing
(more details in 6. Content Marketing)

  1. Blogging
    • On-site Assessment
    • Content Strategy
  2. Email
    • Email Lists
    • Email Acquiring
    • DB Marketing
    • Reach

Analytics
(more details in 7. Analytics)

  1. Unique Visitors
  2. Pageviews
  3. Pages per Visit
  4. Avg. Time on Site
  5. Bounce Rate
  6. % of New Visits
  7. Traffic Sources
  8. Keywords Used to Reach Sites
  9. Most Page Viewed