This will be written in a few hours. It really will. This blog is a few hours old. This particular article will be ready to roll May 16th, 2012.
In the meantime, start by making sure your have the essential
Internet Marketing, SEO, Blogging & Social Media Accounts signed up for and applied.
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There’s no such thing as dabbling in Internet marketing. You go at it or you don’t. There’s no in-between. Ok, maybe there’s a little in-between if your market is haphazard, but nowhere is there an excuse not to properly do the basic steps after you’ve established who or what you’re going to market. Those first steps? Own your brand name on the basic internet marketing, search engine, blogging and social media platforms.
Why would anyone do that?
The reasoning is more than brand reputation and squatting, these tools will also help you track, support, and promote your brand in the top channels.
The list is the top twenty profiles we create for clients in the order we find them important with respect to ownership. We’ll also give some reasons why.
Four tips before we get started
As we go along you’ll see that some of these accounts will allow you to login or create accounts with a Google, Facebook Yahoo! & or Open ID. Now, later on you can do this all you want and make it easier on yourself. But for now, the thing you want to do is create new logins for each platform.
Use the same email for all the accounts. For our clients, we'll typically make either an accounts@, internetmarketing@...or like emails so they keep all the to-come email in the same spot.
Write these usernames, emails and passwords in a safe place. We’d recommend a spreadsheet, either Open Office or Microsoft Excel.
Make sure to read the bottom of this list because we’ll provide some incredible double-secret probation bonus tips to reinforce your brand’s name in the top channels.
The list of 20 Internet marketing profiles
The Top 5
Google Account. We don’t think twice about this one being first. Why? Well, it’s definitely for more than a
Gmail account - which killer in its own right.There’s only two active search engines in the world: Google & Bing. Google has 2/3rds of the search engine traffic. Bing gets about the other 1/3rd when one factors that they populate Yahoo!’s results. As for the rest, AOL & Ask.com get their results from Google. Here’....
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The Cloud. CDW Claims to get it but they really never say why. And they’re not the only ones.
Most cloud providers still aren’t quite sure how to tell their customers about the value of their services. Granted, “the cloud” is buzzed about at networking meetings and watercoolers. Carbon Footprints are reduced. The potentials are limitless. The costs are pennies on the dollar. Or so most businesses believe. Which probably explains when we first talk to clients their first question is typically,
What is the Cloud?
The concept of “The Cloud,” - aka Cloud Computing - has actually
been around since the 1960s. The idea is that using one incredible machine to provide everybody’s computer needs is better than using a bunch of little computers to do the same job. The Cloud is the industry’s all-too-cool name for leasing top-of-the-line equipment to suit your needs instead of purchasing the hardware. It’s very much the same as leasing a car but to stick with the example, in this case it’s actually much cheaper to lease a new, tricked out Mercedes SUV than it is to buy a 3-year-old domestic sedan.
Actually, when you put it like that, it doesn’t sound nearly as cool. But it’s true.
Where Are the Costs Saved? Let’s take email for example. When email first became a primary method of communication, many small businesses started off “needing” their own email server at their offices to conduct their company’s email and calendar needs. Recently, companies like Google blew that need out of the water with their Google Business Apps. Pending on your business needs, Google gives you the opportunity to take all that data and use it on their system for a fraction of the cost of what it takes to pay for and keeping your own hardware data. Email accounts can be as little $50 a year. For some of our BakedFinn projects, we’ve used the free version of Google Apps. We even have our email server we use for email marketing and we still use Google Apps for our business needs. Microsoft’s server and email models are based on businesses using their own hardware. They have an intricate network of certified companies who deal with their products and services, even basing their levels of certifications on illustrious metals to show you how much their partne....
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